Tuesday, September 2, 2008

Sustainable Irony

aka my depressing thought of the day


In today’s economy the ‘green’ rhetoric appears to be growing at a rate inversely proportional to the amount of ‘green’ projects getting built.  As the global economy deteriorates rising construction costs, investment fears, and amplified value engineering will increasingly reduce our great green dream.  At the same time, developers needing to improve ever diminishing returns will market themselves as more and more sustainable resulting in the persistent thinning of the green veneer.

The more you scream the less you get.


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